The Show-Up Math
Why nobody comes to your virtual event, and the one-to-many math that makes fixing it worth six figures.
Live training
Nov 05
12:00 PM Eastern
- 90 minutes, live on Zoom
- Replay available for 72 hours
- Free live training
You already know a virtual event is the way out
You have a high-ticket offer that works. The problem is how you sell it: one discovery call at a time, with a calendar that caps your income at your hours.
You already know a virtual event is the way out. Maybe you even ran one. You got registrations, opened Zoom, and talked to eleven people and a bunch of black squares. So you decided events do not work for your audience.
They do. The room was empty because of the flow, not the people. In this free 90-minute training I will show you exactly where it broke, and the three numbers that decide whether an event is worth running at all.
The room was empty because of the flow, not the people.
The three numbers that decide whether an event is worth running at all.
In 90 minutes you will have
The one-to-many math. The three numbers that turn a calendar of sales calls into one event that outsells a quarter of them.
The four leaks. Where a virtual event loses attendees between registered and showed up live, and the fix for each one.
The real content number. Why "I don't have enough content for a three-day event" is wrong, and the exact number of pieces it actually takes.
The check-in gate. The single change that doubled live attendance for our clients, and why almost nobody uses it.
The purpose-driven payday model. So your event sells without you turning into a pitch machine.
Who this is for
Coaches, consultants, and agency owners who already sell a high-ticket offer (typically $5K and up) and want a one-to-many way to sell it.
If you do not have an offer yet, or you have no plans to run virtual events, this is not for you and I would rather you keep the 90 minutes.
Justin Lawrie
Justin Lawrie is the founder of Spark Event Studios and has produced virtual events for more than ten years. One of his clients, The LandGeek, grew from $1.1M to $6.8M off its first virtual event. In September he ran his own event and nobody showed up. This training is what he learned.
It is free, it is live, and it is 90 minutes.
Save your seat, show up live, and bring the offer you want to sell. We are going to do the math on it together.
Thursday, November 5 at 12:00 PM Eastern